How to Talk to Clients About Accessibility Without Scaring Them (Or Oversimplifying)
Clients ask: ‘Aren’t we accessible already?’ (97% of sites fail). ‘Can’t we add overlay?’ (450+ lawsuits in H1 2025 targeted overlay users). ‘Who will sue us?’ (5,100+ ADA suits 2025). Lead with audience, not compliance: 1.3B people, $13T spending power, 69% leave inaccessible sites.
