Clients ask: ‘Aren’t we accessible already?’ (97% of sites fail). ‘Can’t we add overlay?’ (450+ lawsuits in H1 2025 targeted overlay users). ‘Who will sue us?’ (5,100+ ADA suits 2025). Lead with audience, not compliance: 1.3B people, $13T spending power, 69% leave inaccessible sites.
Clients choose overlays believing marketing promises. Don’t criticize—empathize, educate (overlays can’t fix HTML, frustrate users, create legal risk), then position real accessibility: semantic code, testing, monitoring. 3-part framework wins projects.
Accessibility represents 40-50 points in government RFP scoring. Agencies without ACR (Accessibility Conformance Report) eliminated early. 2026 federal mandate creates urgency. Small agencies beat 10x larger competitors through accessibility partnerships, testing infrastructure, WCAG 2.2 compliance documentation.
WordPress agencies face 60-70% revenue volatility. Accessibility monitoring generates $200-400/month per client MRR with 70-80% margins. 20 clients = $72K annually. Federal 2026 deadline creates urgency. Recurring compliance value vs. one-off projects.
Retrofitting accessibility after website redesigns costs 2-3x more than building in from wireframes. Agencies integrating WCAG from day one deliver better results, create recurring revenue, and avoid technical debt.
Overlays ($600/year) don’t work. Enterprise tools ($10-50K) are unaffordable. WordPress agencies need mid-market accessibility solutions under $3K with virtual browser scanning and native integration.
WordPress project pricing dropped 40-60%. Accessibility services offer premium positioning, recurring revenue ($200-800/month), government contracts, and differentiation from DIY platforms.
Transform agency revenue with accessibility advocates in sales, design, development, PM, content, and QA roles. Win enterprise contracts, reduce rework, charge premium rates, and build retainers.
Prospects install $49/month overlays that don’t work. Learn how WordPress agencies can sell accessibility retainers ($200-3K/month) with testing, documentation, and risk comparisons.
If accessibility vendors promise legal defense, their product doesn’t work. 25% of 2024 lawsuits cited overlays as the problem. Learn what actually prevents ADA lawsuits.
End of content
End of content